Yellow Pages (Malta) Ltd.’s position as an industry leader is inherently tied to the strength of its team and their expertise.

As we embark on expanding our team, we acknowledge the critical role a Data Analyst plays within this framework. The role of the Data Analyst will be integral in providing actionable insights to stakeholders. This position is essential for leveraging analytics and user behaviour data to drive informed decisions and optimize platform performance.

Job Description: Data Analyst

Company: Yellow Pages Malta Ltd.

Location: Malta

Employment Type: Full-Time

Role Overview:

We are seeking a detail-oriented and data-driven Data Analyst to join our team. This role involves analysing analytics from Yellow.com.mt, user behaviour data from tools like Hotjar, and performance insights from SEMRush, Google Search Console, and other platforms. The Data Analyst will be responsible for compiling, interpreting, and presenting actionable insights to stakeholders, enabling data-informed decisions across the company.

Role Responsibilities

Data Collection and Analysis

  • Analyse website analytics from Yellow.com.mt to track performance metrics and user engagement.
  • Leverage data from tools such as Hotjar, SEMRush, Google Analytics, and Google Search Console to understand user behaviour, traffic patterns, and conversion trends.
  • Identify key insights to improve user experience, optimize content, and increase overall platform performance.

Visualization and Reporting

  • Prepare clear and visually compelling reports, dashboards, and presentations for stakeholders.
  • Translate complex data sets into actionable insights for both technical and non-technical audiences.
  • Regularly communicate findings to relevant stakeholders.

Stakeholder Collaboration

  • Work closely with other teams to align data insights with business goals.
  • Provide recommendations to improve client solutions and platform features based on data analysis.

Tool Optimization and Maintenance

  • Monitor and maintain analytics tools to ensure accurate data collection.
  • Recommend and implement new tools or methodologies to enhance data analysis capabilities.

Continuous Improvement

  • Stay updated on the latest trends and best practices in data analytics and digital marketing.
  • Proactively identify opportunities to leverage data for strategic advantage.

Research and Innovation

  • Stay up to date with the latest design trends, tools, and best practices in web, social media, and print design.
  • Implement innovative design approaches to enhance visual impact and maintain brand competitiveness.

Requirements:

  • Proven experience as a Data Analyst or in a similar analytical role, preferably within digital marketing, e-commerce, or web analytics.
  • Proficiency in data analysis tools such as Google Analytics, Hotjar, SEMRush, and Google Search Console.
  • Strong skills in data visualization tools (e.g., Tableau, Power BI) and presentation tools (e.g., PowerPoint)
  • Advanced knowledge of Microsoft Excel; familiarity with SQL or Python is a plus.
  • Excellent problem-solving skills and the ability to translate data into actionable insights.
  • Strong communication and interpersonal skills to collaborate with diverse teams and stakeholders.
  • High attention to detail and a proactive approach to identifying and solving problems.

What We Offer:

  • Competitive salary and benefits package.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • The chance to shape data-driven strategies for Malta’s leading online platform.
About Us:

Yellow.com.mt is Malta’s leading online directory and digital marketing platform, empowering businesses by connecting them with their ideal audiences. With a focus on innovation and user experience, we continuously analyse data to optimize performance and drive business success.

What we value
Wisdom: in decision-making through risk assessment, problem diagnosis, strategic planning, and prioritization.
Communication: through attentive listening, articulate expression of expertise, respect for all, and mindful control of message delivery.
Excellence: through consistency, impactful delivery, empathetic conflict resolution, relentless pursuit of positive outcomes, immediate action, and unwavering focus on the goal.
Curiosity: through passion for learning, a quest for insight and understanding, striving for expertise, and expanding knowledge to contribute beyond one's expertise.
Innovation: through relentless pursuit of solutions, questioning for deeper understanding, embracing fresh concepts, and simplifying complexities to their essence.
Courage: through choosing the best path, taking calculated risks, finding strength in authenticity, upholding unwavering honesty, and embracing all feedback.
Passion: through positive energy, dedication for achieving exceptional results, fuelling resilience amid challenges, and prioritizing customer satisfaction.
Honesty: through truthfulness, transparency, sincerity, and ethical conduct, ensuring accuracy, openness, genuineness, and fairness in all communication and actions.
Selflessness: through leading by example, fostering collaboration, promoting generosity, and being reliable.